Amazon – the online giant has now entered in the physical retail biz as well. “Amazon Go” is their way to go in retail business. Of course, Jeff Bezos will do it idiosyncratically. While we will read more on Amazon Go further in this post, it is essential to give a thought for, What does the Amazon Go inspire about that can affect your online store experience?
Amazon Go is all about a simple and quick checkout process. If one can checkout from a physical store without a single step, people will more likely visit such stores to save their time. While physical retailers are on their way to make the checkout process simple and quick, online stores will also have to step into making users online experience more effortless. Though Amazon is a big giant, to stay up to date with latest trends we can take the relevant steps by learning from such giants. Before we know which steps to take, let’s understand how does Amazon Go work to better understand the usage of similar steps given beneath it.
What is Amazon Go?
As Amazon describes it, “Amazon Go is a new kind of store with no checkout required”. That said, customers no need to wait in checkout queues, don’t need to provide their card details on checkout, bill verification while coming outside the store, etc… Just Use the Amazon app to enter into the shop, pick up the products and go.
Amazon uses virtual cart where customers can see their selected items, can remove those items, etc… When you step out of the store, it automatically detects that you are stepping out and will charge your Amazon account and provide you purchase details. Well, I assume here that Amazon will pre-link the bank/payment account.
How does Amazon Go work?
Just two-step process: One time Registration & choose the products by entering into the store.
1. One time Registration
Register an account on Amazon and install Amazon Go free app on your smartphone for the first time.
2. Enter the Store
Scan the barcode pattern to the scanning device at Amazon Go store and start shopping.
Once you are done choosing your products, simply walk out of the store. It will automatically charge your Amazon account and send you purchase details.
Amazon Go Official Advertisement:
Some facts about Amazon Go
- Amazon announced Amazon Go on December 5, 2016.
- Amazon has named this shopping experience as “Just Walk Out” experience.
- Amazon was thinking about this experience “4” years ago.
- Amazon Go will launch his first store in early 2017.
- The first Amazon Go store is having about 1800 square feet space.
What is YITH WooCommerce One-click Checkout?
Same as Amazon Go, YITH WooCommerce One-click Checkout is all about smoothening the checkout process. Multiple clicks, pages, etc… lengthens the checkout process for returning or regular customers on your online store. Using this plugin, you can enable the Amazon Go like checkout – users can checkout with a single click. It skips different steps of cart page, billing information, confirmation, etc…
Why WooCommerce? – WooCommerce is one of the most popular plugins available when it comes to online eCommerce store or WordPress. That is the reason I am writing on a solution for a WooCommerce store. Nevertheless, if you are using any other plugin or eCommerce solution then let me know via comments or contact form. I will definitely try to give you the most suitable solution.
How does “YITH WooCommerce One-click Checkout” work?
1. One time Registration
Users register an account on the store while their first purchase.
2. Enter the Store
They log in to the store on second purchase and choose the product.
Once users are done choosing their product, they need to simply click on the one-click checkout button. It will automatically place the order and let the store owner as well as buyer know about it.
How to install & Configure?
Installing YITH WooCommerce One-click Checkout plugins is a simple process same as installing any plugin in WordPress. Here are the few steps required for installation:
- Download plugin.
- Login to your WordPress admin panel.
- Go to Plugins > Add New.
- Click on “Upload Plugin” then “Choose File”. Select the downloaded file.
- Click on “Install Now”. Once the tab gets reloaded completely, click on “Activate now” link.
To configure the plugin,
- Go to your WP-admin > YITH Plugins > One-click Checkout > Settings.
- Button title can be changed from the field “Button label”.
- Colors of the button/text can be customized through various fields given beneath it.
- After making changes click on “Save Changes”.
- To make the button style default, click on “Reset Defaults”.
While the world is going towards the automation and simplifying the user experience, it is must to adapt the change and adapt it quickly. Hope this helps. If there are any similar problems and you want to find a solution for that, do comments below or send me the email. I will get back to you as soon as possible.